Online media monitoring
Study cases
- These are companies that are up-to-date with the latest developments in their sectors, and can follow their competitors' movements in real time. So what about you?
Orange
Executives get the latest news in real time
Since October 2006, Orange has become France Telecom's only brand name in the Spanish market for the company's entire range of communication services. Through Orange, the company currently serves about 11 million customers with its mobile phone services and supplies Internet access to over 1.1 million customers. In addition to this, over 7 million internauts in Spain access the Web through the generalist portal orange.es
Orange's Marketing and Communication department needed to be able to follow developments in the mobile and landline telephone sectors in addition to getting all the latest news concerning the telecommunications sector.
Not only this, but they also needed to be able to transmit the most important news items to the cellphones of their principal executives.
Thanks to our standard “Online media monitoring” service, complemented by SMS alert modules, we were able to satisfy all their requirements and reduced to a couple of clicks the time and effort required to get the criticial news stories through to Orange executives.
Ferrovial
Strategic information to start the morning
Ferrovial is one of the largest infrastructure groups in the world in terms of profitability and share capitalization (with a value of over 11,000 million euros), and more than 100,000 employees.
Ferrovial's Communication Department needed…
- Information updated in real time from the Spanish and international media concerning the group, its competitors and its sector of activity.
- The most critical information on the Blackberries of the group's principal executives, first thing in the morning.
Thanks to our press monitoring service they found what they required, in addition to being able to integrate the news items into their intranet:
- They thus had access to all this information on their corporate international intranet.
- The iMente news monitor, giving access to daily news bulletins fromvaried sources of information to all their employees and executives.
- They also had access to a quantitative analysis module (graphs updated in real time detailing media appearances, compared with those of their competitors nationally and internationally).
Barcelona Provincial Council –
Health
Department
Strategic information to start the morning
Barcelona Provincial Council is a local government authority that works for the progress and well-being of those residing in its territory.
The Council's Health Department needed to keep its employees up-to-date with the latest develpments in a specific field: Health.
A team from iMente worked together with the Council's communication staff to create a daily news bulletin.
We configured the monitoring services that would make up the bulletin:
- Pre-selection of news items by iMente
- Filtering then takes place through an application program baptised DIBA and utilized by iMente to develop a module of personalized content (which makes it possible to include 100 % custom-designed content in the daily news bulletin)
- The design is also personalized in keeping with the brand image of the Barcelona Provincial Council
“A news bulletin must be a service of value, otherwise it has no useful purpose for those who receive it. The best thing about it is that the information it provides is of great interest to all of us.” Joaquim Nadal, director of the Council's on-line service, diba.cat
Communication agencies
Opting for a high-quality custom-designed service
Numerous communication and public relation agencies rely on iMente's services.
Communication agencies need real-time Online media monitoring to keep their clients informed, together with summaries of content from the printed press, TV and radio.
This is why several agencies turned to iMente after working with other Spanish suppliers of similar services. They chose iMente for the number of media monitored, the frequency with which items are updated, and the quality of the applications used to filter, select and send news items to our clients.
The serviced provided by iMente met their specific needs in terms of digital news clippings.
The clients of our communication agencies include companies such as Repsol, BBVA, La Caixa, Avis, Bureau Veritas, Easynet, Fujitsu, JP Morgan and McAfee.
Press clipping companies
A service adapted to your technological specifications
Press clipping companies offer services monitoring the printed press, radio and television. iMente complements their range of services with monitoring of the on-line press.
Press clipping companies need a supplier of Online media monitoring, since their clients ask for this type of service more and more.
With iMente they found a service which integrates perfectly into their technological profile and way of working.
Press clipping companies need a management and integration application which enables them to>:
- Select the news that is of interest to their clients.
- Add supplementary news items that are not included by the monitoring service.
- Have access to a search engine that gives access to the historical files behind all the current news stories.
The principal Spanish press clipping companies have relied on iMente since our company was first established in 2001 with a loyalty level of 95%, maintaining their relationship with iMente for the quality of our service, the attentive service we offer our clients, and our competitive prices, which enable these companies to provide a full solution using a single intermediary.
